Kanupriya Saraf

the owner

Adorrah Jewellery is founded by Kanupriya Saraf, a graduate of Warwick Business School and a qualified gemologist. Before starting Adorrah, she worked at HSBC Investment Bank & Deloitte in London, U.K. and at Barclays Wealth & Investment Management in Mumbai, India.

The Story

Kanupriya, a private banker, in the midst of buying jewellery for her sisters wedding, and not sure about her career in finance, stumbled upon an inspirational woman and a reputed jeweller who took notice of her interest in precious jewellery and thus offered to mentor her through the venture. Entrepreneurial & artistic since childhood, Kanupriya decided to grab the opportunity and set-up her own venture and follow her passion in the magnificent world of gemstones.

Unique blend of business acumen & creativity

She qualified to become a gemologist and got hands-on training from her an internationally reputed jeweler. Her proactive attitude & willingness to learn made her quickly grasp the business concepts. She regularly keeps her knowledge up-to-date by attending trade-shows, reading journals & articles and participating in jewellery community forums & blogs – to name a few. Within a short span of time, she has developed key relationships with manufacturers, suppliers and clients in New Delhi, Mumbai & Jaipur in India and hopes to take the brand international in a few years.

“Having lived and travelled to many countries, her designs are a careful blend of the attention-to-detail of Chinese craftsmen, creative flair of Italian artisans, and opulent aesthetic of the Middle-East”

Launching Adorrah Jewellery

She founded Adorrah Jewellery – a fresh & innovative segment within fine jewellery industry meant to keep up with the refined taste of the modern women who appreciate jewellery that add class and character to their everyday style.
She wants to offer quality products and professionalism in service delivery at all times. Currently, she operates from New Delhi, India as a private jeweller and via exhibitions & pop-ups.

Design Inspiration

Her designs are inspired from the lifestyle of the modern women, who juggle between multiple roles and are yet, very fashionable! Always on-the-go, from a business trip to London to hosting a charity gala, from attending her children’s award ceremony in school to an afternoon spent lunching & shopping with the girls, she needs jewellery that is minimal & versatile, yet makes her feel like a princess!
Therefore, she wanted to design jewellery that is wearable, eternal and feminine. By wearable, we mean its ideal for travel, matches all outfits, flexible, detachable and light-weight. All this is made possible by different settings & jewellery making techniques known to our craftsmen. Adorrah offers the best of West to you at the price of East.

© 2017 Adorrah Jewellery | All Rights Reserved
Registered in India 09565721261

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